Ever wonder which WWE superstars are truly dominating the merchandise game? It’s not just about in-ring performance; what fans buy tells a powerful story about who’s connecting and, crucially, who’s making the most money. Merchandise sales are a vital indicator of a wrestler’s popularity and earning potential, from the independent circuit to the grand stage of WWE. They directly line the pockets of these independent contractors, making it a win-win for everyone involved.
And, let’s be honest, we all love a good list! So, let’s dive into WWE Shop’s “Top-Selling Superstars of 2025,” presented in alphabetical order, just as they appear on the official website.
Here’s the lineup:
- Alexa Bliss
- AJ Lee
- CM Punk
- Cody Rhodes
- Jacob Fatu
- Jey Uso
- John Cena
- Penta
- Rhea Ripley
- Roman Reigns
This list largely reflects the names we’d anticipate, given the popularity of each wrestler and the current trends in WWE.
But here’s where it gets interesting… Several major names are noticeably absent. Where are the likes of Seth Rollins and Becky Lynch, both of whom have headlined WrestleMania? Neither Mysterio made the cut either. However, Penta is representing the lucha libre style, despite being a recent addition to the roster. And in a testament to her impact, AJ Lee, who recently returned, has only been part of one program so far. Yet, that was enough to earn her a spot on the list.
This raises some interesting questions, doesn’t it? Does the absence of certain superstars indicate a shift in fan preferences, or perhaps a different approach to merchandise?
What do you think about WWE Shop’s “Top-Selling Superstars of 2025” list? Do you agree with the selections, or are there any glaring omissions in your opinion? Share your thoughts in the comments below!